Move over Queen Elizabeth II, Queen B, or rather “Mrs. Carter” is coming and she’s going to tear up Europe. I’ve already expressed how smart and innovative the Beyoncé machine is, and this is just another blip on her redonkulous radar of amazing branding and marketing.
Beyoncé will kick off “The Mrs. Carter Show” (in honor of hubby Jay-Z’s real name, Shawn Carter) in Europe, then return stateside, ending at Brooklyn’s Barclays Center in August.
The YouTube video is nothing short of regal, showing B donning her sparkliest corset and jewels and parading in front of her court.” - Mashable